BC Doctors of Optometry Launches Summer Campaign to Promote Children’s Eye Health Awareness with new Research Findings

Vancouver, BC – July 4, 2025 – BC Doctors of Optometry (BCDO) is proud to launch its annual summer campaign today, aimed at raising awareness among BC parents about the importance of children’s eye health. New findings on eye health perceptions in the province show that only 60 per cent of parents have taken their children to an optometrist in the past year, and 58 per cent believe eye exams are only necessary when vision problems arise.

“Vision problems can often hide in plain sight, and regular eye exams can have a simple but meaningful impact on a child’s learning and confidence,” says Dr. Evelyn Lo, President of BC Doctors of Optometry. “Now, ahead of the back-to-school season, is a great time to be proactive and ensure your child is set up for success in the classroom by booking a routine eye exam.”

Enter to Win Summer Swag

Parents are encouraged to book an eye exam for their child and can also enter to win a summer prize pack, filled with fun and practical items to see them through summer. Bonus entries can be secured through additional tasks listed on the contest page.

Find a local Optometrist in Seconds

Booking an eye exam is simple, fast, and the best way to prevent serious eye issues in the future. Parents can find a nearby optometrist to secure an appointment in just a few clicks.

Spreading the Word with Opie the Eyeball

Be on the lookout for Opie the Eyeball this summer, who will appear in transit systems across the province, at events, and on digital platforms, to help remind parents that securing the ultimate badge of smart parenting this summer is easy just by taking children in for an eye check-up.

Blink. And it’s done. BookTheTest.ca.

For media inquiries, please contact:

Nicole Herback
403.200.1187
nicole.herback@edelman.com