Celebrating Our 2025 Summer Health Campaign!

Vancouver, BC – October 9, 2025 – Our successful Summer Campaign from July to August aimed to educate parents and inspire action to book an eye exam for their children over the summer holidays. We aimed to increase traffic to a campaign landing site, bookthetest.ca, and increase the use of our Find A Doctor Tool.

We adopted a multi- platform strategy that incorporated a variety of digital and out-of-home platforms – from our social media platforms to the landing site which hosted a competition, adverts across the transit system and hosting booths at events across the Lower Mainland.

As a result of this, the campaign successfully brought:

• 3M impressions across paid and social media ads
• 5K clicks through to our landing site, which led to a 195% increase in BCDO website views
• A 900% increase in Google search for ‘eye test’ in BC since June 2025
• 1,658 Find A Doctor Tool clicks

In the out-of-home platforms, we successfully delivered:

• 972 advert spaces across transit which generated 153M impressions
• 4 Grassroot Events in which 97K attendees visited

Our grassroot events wouldn’t have been possible without the support of our amazing volunteers. A big thank you to:

Drs. Elkie Fung, Helen Wang, Jaseep Bassra, Eva Wong, Daphne Cheng, Sheeta Chui, Maxine Law, Michelle Truong, Natalie Wu, Lili Liang, Li Yi Li, & Corinne Chu.

If you want to know more about what we did this year, get in touch with the communications team via communications@optometrists.bc.ca