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    BC Doctors of Optometry announces new CEO, Pria Sandhu

    (Vancouver, BC) On behalf of the Board of Directors, Gurpreet Leekha, President, is pleased to announce the appointment of Ms. Pria Sandhu as Chief Executive Officer (CEO) of BC Doctors of Optometry effective Wednesday, February 1, 2017.

    Ms. Sandhu takes the helm at BC Doctors of Optometry after nearly a decade as Executive Director of Resident Doctors of BC. In this leadership role, she was responsible for the vision, mission and strategy of Resident Doctors of BC. She has a diverse background in strategic and operational leadership, stakeholder relationships and financial management.

    “As the optometric environment continues to evolve in BC, I’m thrilled that we’ll continue to have a strong CEO to manage the changing professional landscape,” said Dr. Leekha. “Ms. Sandhu is an accomplished strategic health care professional who is passionate about health promotion and prevention initiatives.”

    “I see this as an exciting time to join BC Doctors of Optometry,” remarks Pria Sandhu. Ms. Sandhu stated that her number one priority will be people; leveraging collaborative relationships to shape the long-term future of the Association and best serve its members, key stakeholders and the dedicated team.

    The Board of Directors would like to sincerely thank Ms. Cheryl Williams for her considerable contributions as BC Doctors of Optometry CEO. Her efforts had a lasting and positive effect on the Association.

    About BC Doctors of Optometry
    BC Doctors of Optometry is dedicated to advancing the profession of optometry, and is the voice on issues affecting the eye health of all British Columbians.

    Doctors of Optometry are a primary source for vision, eye health and eyewear needs. Doctors of Optometry diagnose, treat and help prevent diseases and disorders affecting the eyes and the visual system, and also assist in identifying general health conditions that are often first detected through an eye exam. To find a BC Doctor of Optometry, visit bc.doctorsofoptometry.ca.

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    For more information, please contact:
    Shannon Levesque
    Manager – Communications and Member Engagement
    BC Doctors of Optometry
    P: 604-737-9907
    E: slevesque@optometrists.bc.ca